Brand Profile




Fur believes in natural body care designed for every part of the body, and for every body. Fur's entire line is created with the cleanest facial-grade, vegan, cruelty free, and non-toxic ingredients. Plus, all of Fur's products are tested by dermatologists + gynecologists. That's why Fur is safe enough for your most intimate areas. Fur's super gentle formulas are packed with high quality ingredients that soothe + smooth skin, prevent ingrowns, and soften hair. 


Founders Laura + Lillian are mothers and childhood best friends who believe in a more inclusive definition of beauty, whether you shave, wax, laser, or keep things natural. That's why they created effective, simple, clean + inclusive products for the whole body, even your most intimate areas. Welcome to the new era of body care.

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