CLE is a KBeauty-loving, minimalist's dream. CLE's products are inspired by the latest Korean beauty technology, but are super simplistic, minimal, and purposeful in design. CLE's products can seamlessly fit into your multi-step routine, or be used as a single, go-to product. Always formulated with non-toxic, vegan, and cruelty-free ingredients, CLE creates modern products for the modern individual.
CLE’s founder, Lauren Jin, began her career in fashion. As much as she felt that garments create an emotional attachment and tell a story, she believed that beauty has a unique story to tell. CLE was born out of a desire to create products that were not only modern in their technology, but modern in their thinking. Each product is designed to promote a sense of ritual and to support the modern woman with self-care basics that make you feel powerful + beautiful.