selfmade is the first emotionally intelligent beauty brand that connects clean, sustainable products with moments in your self-care ritual. selfmade's collection of face and body essentials are designed to help you form intentional habits, so you can feel good both emotionally and physically. Through these intentional habits, we feel a little more connected to others through the shared experience of loving + taking care of ourselves.
selfmade was founded by Stephanie Lee, a kid of immigrants, industry veteran, and explorer of herself + the world. While working in the beauty world and reckoning with a mental health crisis, she questioned the current societal standards that make it so hard for us to recognize and appreciate our own value. This uncomfortable discovery and a deep desire for change led her to seek out vulnerable conversations about our personal relationships to mental health and self-worth. She turned these stories, thoughts, and feelings into selfmade.