There’s no doubt that beauty buzzwords like clean and organic have been building momentum in recent years, with more and more skin and beauty users turning towards brands and products that promise to be safer for them and the environment.
From serums to deodorants to mascaras: We know that finding skin, body, and beauty products that actually work for you is difficult enough. Toss in the concept of clean beauty, and the task gets even more challenging. Luckily, we’re here to guide you. Below is our quick guide on what clean beauty means and why we chose to sell only clean beauty at Jengi.
What Does Clean Beauty Mean?
The beauty industry, let alone the clean beauty industry, isn’t super regulated. So you’ll see different brands or experts have differing definitions of what it means to be “clean.” At Jengi, we define clean beauty as beauty products (including skincare, body care, hair care, personal care, fragrance, and makeup) made without toxic chemicals and ingredients known to be harmful to people. We see clean beauty products as ones without a long list of ingredients linked to skin irritation, hormone imbalances, and even cancer. Which isn’t too much to ask for, right?
Why We Sell Clean Beauty Products
Until there are stronger regulations and definitions, we know that without a strong consensus on what clean beauty is, shopping for clean products won’t always be easy. Even for products you’ve used for years, it can be hard to know if the ingredients inside are actually good for you.
Our goal is to make your life easier and improve your skin health, one clean beauty product at a time. That’s why we only curate brands that are sustainable, clean, cruelty-free, mission-focused, and actually good for you. Our hope is that through highlighting the best emerging and established clean beauty brands, shopping clean becomes that much easier for you.
We only curate brands that are sustainable, clean, cruelty-free, mission-focused, and actually good for you.
How Can I Tell If a Product is Clean?
In addition to educating yourself on ingredients that are or aren’t considered clean, you can always do quick ingredient checks on sites like EWG. Their Skin Deep database lets you search for an ingredient, brand, or product to see how it ranks on a scale of best to worst. But if you don’t have time to check every ingredient on the back of your bottles (we don’t blame you). Know that all items on Jengi are certified clean and free of any harmful chemicals, so you can get back to the fun part—shopping.
Some Ingredients to Avoid
This list doesn’t detail every single ingredient that isn’t certified clean since that could take a while. Especially when you consider that only 11 cosmetic ingredients are banned in the US, compared to over 1,300 ingredients that are prohibited in the European Union. That doesn’t even come close to the 12,000+ industrial chemicals used in personal care products that have been found to be carcinogens, pesticides, and hormone disruptors.
With that in mind, here are some ingredients we think you should be extra aware of:
