Sure, while aesthetics and branding aren’t the most important thing about a product (with skincare, no one wants style over substance), that doesn’t mean we don’t love a brand that’s nailed clean, effective formulas and beautiful packaging. Below, we’ve highlighted six of the most aesthetic clean beauty brands on the market. Any one of their products will instantly up your skincare shelfie game. Have more than one of these brands on your shelf? You’re an Insta queen.
F. Miller
F. Miller is a high-quality skincare brand that (like we are at Jengi) is highly selective of its curation, only putting out the products that will become true staples in your skincare routine. Kind of like a good pair of denim—their products are something you can always reach for. We love the fact that F. Miller prioritizes intention, from their organic, ethically wildcrafted ingredients, to their multi-use functionality, to their commitment to minimizing waste and their environmental footprint.
NOTO
NOTO’s multi-purpose, gender-fluid line of products is everything we love to see in the clean beauty space. Plus, their minimalist packaging and uncomplicated formulas speak less about the product itself and more about what it can do for your skin. No matter where you are on your skincare journey, the products support your skin with high-performing, 100% clean ingredients. Standout products include the Moisture Riser Cream, that’s ultra-lightweight formula is great for the face, neck, and hands. Plus, its baby blue color is picturesque.
MARA
If you’re inspired by the endless beauty of the sea, then MARA’s a brand you need on your shelf. Not only is their packaging everything you want in a luxury clean skincare brand, but their innovative formulas are also packed with plant superfoods. Algae is the muse behind each product. But you’ll also find beautifying moringa seed oil, baobab oil, adaptogens, and other botanical sources of vitamins and essential fatty acids.
selfmade
For the ones that love a bit of color in their shelfie pics, you can’t go wrong with any of selfmade’s products. Everything the brand puts out is fun, youthful, and undeniably aesthetic. And yeah, beauty for beauty’s sake is one thing. But the packaging also functions to make the small moments in your life (like your skincare routine) feel more exciting and purposeful, drawing you back to them time and time again.
Ayond
Their packaging—the ultimate combination of chic, modern, and trendy—is only one reason we fall in love with every product that Ayond launches. Each product is formulated with all-natural, clean botanicals that benefit skin from multiple angles, including hydration, barrier strength, and resistance from skin stressors like UV rays, blue light, and pollution. They also prioritize eco-friendly, recyclable, and reusable materials, so you can feel good about the products you house in your skincare cabinet.
LESSE
No matter how new you are to skincare, you’ve probably heard the phrase “less is more” more than once or twice. LESSE is all about the less is more skin movement with their ingredients, formulation, and eco-friendly packaging. We’re ultra-obsessed with their Ritual Serum because not only is it beautiful, but its golden yellow liquid is packed with skin-strengthening ingredients like turmeric, vitamin C, and jojoba oil.
